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The power of words:
effective messages
for human rights
What do the people of Estonia believe about LGBT+ people?
Why is it so difficult to get others to understand
that LGBT+ people want a safe and happy life in Estonia?
Why is it so easy to scare people with LGBT+ issues
and to use them as political tools?
We will study the beliefs in our society
and create messages that discredit lies and unite our people.
Research
We will research the beliefs in Estonia about LGBT+ topics and people to understand how our messages are being received.
Toolkit
We will publish the results of the study and add a set of practical recommendations for effective communication on LGBT+ topics in Estonia.
Collaboration
We will share the results of the study and the toolkit with our partners and train activists so we can create the change together.
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